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the habit philosophy

the star of your routine

at HABIT, we believe sunscreen should be the star of your skin routine. sunscreen does 90% of what people want out of skincare: from preventing the signs of aging to promoting scar healing and correcting dark spots and skin discoloration. no skin routine is complete without SPF.

fall in love with SPF

we're here to elevate your daily sunscreen routine + create sunscreens that you actually enjoy using so you can stick to your sunscreen routine.

next generation SPF

our mission is to create the next generation of sunscreen products, focusing on functional, fun formats and innovative formulas. we design our products to work on all skin tones and especially dark skin tones – because everyone deserves a sunscreen that works for them.


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